As corny as it sounds, The idea began as a dream in 2013. We wanted to build skis as a hobby and apparel came about as a means of fundraising. But, as we've grown apparel has become our primary interest. Prior to the formation of ARK there was Virtu. We felt that our original intentions and goals were mishandled and we decided to start from a blank slate. We came up with the mindset of ARK and It's snowballed into the company as you know it today. Our collection is growing everyday and we're working tirelessly to produce the highest quality apparel for the customer. Shoutout to you for reading the "about". Who even reads these, like honestly you a real one and to thank you we'd like to give you a free sticker pack use the discount code:THEREALMVP in checkout or in person.